Who we are

WWF Impact Ventures is a global program of the World Wide Fund For Nature (WWF) that supports the development of conservation businesses through capacity building and investment.


"We are the first generation that has a clear picture of the value of nature and the grave situation we are facing. We may also be the last generation that can do something about it."

- Living Planet Report, 2018

The Challenge

We live in an age of rapid and unprecedented planetary change. Our economic growth and standard of living is impacting nature and people around the globe. Wildlife populations have declined by 60% in the last 40 years and our Ecological Footprint – a measure of our consumption of natural resources – has increased by 190% in roughly the same time [1].

The mission of WWF is to stop degradation of the planet's natural environment and to build a future in which people live in harmony with nature. Since our founding in 1961, we’ve invested nearly USD 10 billion in more than 13,000 conservation projects in over 150 countries.

WWF runs about 1,300 projects at any one time. Our organization has traditionally relied on philanthropy and corporate partnerships to address environmental issues, but these sources of funding cannot meet the scale of the challenges we face. The gap in the funding needed to address conservation challenges is estimated to be USD 200-300 billion a year. This only highlights the need for new, more innovative and ambitious approaches that can bend the curve of biodiversity loss and generate more impact.

[1] WWF. (2018). Living Planet Report – 2018: Aiming Higher. Grooten, M. and Almond, R.E.A.(Eds). WWF, Gland, Switzerland

Rethinking Conservation

WWF Impact Ventures was established in 2013 as an innovative global program in the WWF Network that supports the development of market-based solutions for conservation. The program works across the organization’s six major goals - forests, oceans, wildlife, food, climate & energy, and freshwater – and three key drivers of environmental problems – markets, finance and governance. Our goal for the program is to generate more resources and improve the state of biodiversity in priority areas through conservation business.

Working with local entrepreneurs helps us to validate business models that support biodiversity. Our goal for each business, is for it to grow and flourish as a steward of its natural environment. To date, we have supported over 40 small and growing businesses and helped to raise over USD 5 million in investment.

WWF Impact Ventures is based in Switzerland with strategy overseen by a high-level Governance Board comprising of Practice Leaders and the Executive Management of WWF.

Our Team